West Valley Music serves musicians of all ages across the Bay Area, from beginner students renting their first instrument to professional musicians looking for repairs and accessories. My role covered both the storefront and its online presence: creating content that brought people in the door, and handling the rentals, sales, and service that kept them coming back.
Designed and produced a steady stream of social content, strengthening brand consistency and visibility across channels.
Grew viewership and customer engagement by 75% in the first month through targeted, consistent content creation.
Informational posts designed to answer common customer questions and highlight in-store inventory.
FAQ Post
Violin/Viola Display Post
A recurring monthly feature I designed to highlight a different composer's life and work.
August: William Grant Still
Composer of the Month: Alexander Scriabin
Composer of the Month: Beethoven