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Music Retail Marketing

Timeframe2024-2025
ProjectWest Valley Music
RoleSocial Media Manager, Customer Service

Summary

West Valley Music serves musicians of all ages across the Bay Area, from beginner students renting their first instrument to professional musicians looking for repairs and accessories. My role covered both the storefront and its online presence: creating content that brought people in the door, and handling the rentals, sales, and service that kept them coming back.

Impact

50+ Ads & Posts

Designed and produced a steady stream of social content, strengthening brand consistency and visibility across channels.

75% Growth

Grew viewership and customer engagement by 75% in the first month through targeted, consistent content creation.

Social Media Posts

Informational posts designed to answer common customer questions and highlight in-store inventory.

Composer of the Month Series

A recurring monthly feature I designed to highlight a different composer's life and work.